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    Social Marketing on Social Media

    Overview In fall 2009 I AM AFRICA ™ Clothing was looking for a way to boost engagement on its social media properties, and drive more traffic to its online store. In order to meet these goals we worked to develop an integrative approach in which each of our communication properties work to support each other. This process began by creating an interactive blog (Tribe Life), Facebook Page, and Twitter account….

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    Martha’s Table

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    Facebook Branding

    This is a series of Facebook profile pictures created for i am Africa Clothing.

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    Promotional Card

    This 4×6 promotional card was created for i am Africa Clothing and features recording artist Lupe Fiasco. The cards were personalized for different sales reps, this one is for a Philadelphia rep named “Limo”.

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    This 2009 project (done through a marketing class) was designed for local non-profit drug prevention program HC DrugFree. The client was facing myriad problems, including major budget shortfalls, lack of community support, low student involvement etc. The final marketing & promotional plan submitted .....