Rebranding
This 2009 project (done through a marketing class) was designed for local non-profit drug prevention program HC DrugFree. The client was facing myriad problems, including major budget shortfalls, lack of community support, low student involvement etc. The final marketing & promotional plan submitted to the client called for a rebranding effort that would help HC DrugFree narrow its focus and connect with its audience in impactful ways.
Summary of Contents:
- Market Analysis
- Identity Guidelines
- Advertising Campaign Brief
- Programing Strategy
- Viral Marketing Campaign Brief