Rebranding

This 2009 project (done through a marketing class) was designed for local non-profit drug prevention program HC DrugFree. The client was facing myriad problems, including major budget shortfalls, lack of community support, low student involvement etc. The final marketing & promotional plan submitted to the client called for a rebranding effort that would help HC DrugFree narrow its focus and connect with its audience in impactful ways.

Summary of Contents:

  • Market Analysis
  • Identity Guidelines
  • Advertising Campaign Brief
  • Programing Strategy
  • Viral Marketing Campaign Brief

Full PDF 27 Page Available HERE

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